Understanding Costomers

Too often, business owners focus so intently on the bottom line that they lose sight of the bigger picture. Success begins with understanding customers and knowing their needs so that we can fulfill them. But that still isn’t enough: We must properly portray ourselves as the solution to their needs. And that begins with presenting a professional image.

Customers see the image we project as a company and as individuals, too. Consciously or not, they judge us based on what they observe. The perceptions they acquire may or may not be accurate, but that doesn’t make them any less real.

A company that fails to consider what customers think will often pick up traits that alienate people. The disdain for the customer begins with management and then filters down through the ranks. For good or ill, employees will eventually emulate management’s attitudes and will treat customers in the same way.

A company that is conscious of its image will be attentive to feedback and will be more likely to take steps to accentuate the positives and remedy negative perceptions